When working with new web design or website development clients, one of the first things we like to do is get a baseline for where their current website is. Even if we’re doing a full redesign or even a full rebuild of the website, we still like to give them an idea of where they stand currently. Many of the factors we look at relate to search engine optimization, user experience, and general website quality and configuration. After years of compiling reports using a variety of external website grader tools, we decided it was time to build our own website grader.
Our website grader focuses on more than 30 key performance indicators for your website health. Some of the more important factors we look at are page speed, page load time, Page Authority, Moz Rank, Alexa Rank, keyword info, meta info, title information, and so much more. We also look at user experience indicators like traffic volume, bounce rate, unique visitors and page views, traffic statistics and quite a bit more.
If you are a Wordpress website owner, Magento website owner, Shopify website owner, BigCommerce website owner, or are the owner, manager or maintainer of just about any other website or website CMS, our website grader can help you to get a better understanding of your websites overall performance and potential to perform in the search engines. Here are a few of the things our free website grader covers.
The first factor that our website grade looks at is your website’s Page Authority. Page Authority is a score that was developed by Moz to predict how well a specific page will rank in a search engine. Page Authority ranges from 0 to 100, and the higher the score, the more likely that page is to rank within the search engines.
Page Authority takes dozens of factors into consideration, and is scored on a logarithmic scale. This means that the higher the score, the more difficult it is to move higher. Page Authority also utilizes machine learning to continuously modify the algorithm for the best ranking factors and indicators.
Our website grader considers Page Authority to be a primary key performance indicator. If you have any questions about how you can improve Page Authority of your website, contact our team to learn more about search engine optimization services.
Our website grader also takes a close look at your websites meta data optimization. This includes the website title, website meta description, website keyword cloud or keyword density, as well as keyword consistency.
The SEO meta data is an important factor in your website performance as it indicates to Google what your website is about and how it should present your website to the world. It is important to optimize these two areas for the keyword you would like that page to rank for in the search engines.
Our website grader is great for identifying exactly how Google will understand your website and it’s content as well as where you can improve your content to give Google a better understanding of what your website is about.
Our website grader will connect with the Google API in order to pull general traffic and visitor information for your website. Our tool will give you the unique visits and page views for your website on a daily, monthly and yearly schedule.
Using this information, you can compare your general traffic, and the value of that traffic to your competitors. This will give you an excellent understanding of which keywords are the most effective at driving new business and most valuable overall to your business.
One of the most crucial factors our free website grader looks at is the overall PageSpeed for your website. Page speed is very important not only when it comes to user experience, but also when it comes to ranking well in the search engines. As Google factors a website’s page speed heavily into it’s rankings, it’s very important that your website load quickly.
Our website grader looks at both desktop page speed and mobile page speed as well as several factors that contribute to your page speed. It will also provide feedback on any fixes that you can implement to improve your website page speed.
Our free website grader is an excellent tool for understanding how your website will rank in the search engines. Our website grader crawls your website from header to footer, inspects your code, your content, and so much more. Use our website grader tool to find out what you need to improve on your website so that you can beat out your competition in Google.
If you’ve found that your website is performing poorly in our website grader, it could be due to a number of reasons. Proper Noun offers a variety of website development and search engine optimization services that can help to improve page speed, improve on page optimization, as well as grow Page Authority and Domain Authority.
Proper Noun can help with on-page optimization services, image optimization services, server optimization, database and code optimization, content creation and article writing, backlink building, guest blogging and blogger outreach, and so much more. If you are interested in learning more about search engine optimization, or improving website performance, contact us today.